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Top 5 recurring themes from the Ci Nation online research community
Ci Research recently delivered a syndicated online community trial for clients in the financial services sector. The community ran for 12 weeks, and gathered over 2000 contributions from 100...
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Top 10 Market Research Projects for 2012
The New Year has arrived, along with a new set of challenges for clients across multiple sectors. Insight is integral to understanding what customers want, and how to deliver value for their...
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Top 10 tips for dealing with quiet and dominant respondents in focus groups
Every focus group is different. Not only in terms of subject matter and techniques, but also in terms of the most important ingredient – the respondents. Any moderator will be able to regale their own...
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Top 10 Tips for delivering Brand Alignment
To coincide with the launch of the How Do Top 100 Northern Brands Survey (powered by Ci Research), we have compiled a Top 10 tips for delivering brand alignment. For more information on brand alignment...
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Top 10 tips for running a successful online community for better insights
Clients are investing in online communities as an interactive consultation forum and a ready-to-use sounding board to meet both continuous and ad hoc research objectives. As a relatively new tool at...
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Top 10 Challenges Facing B2C Clients
For any sector relying on discretionary spending, competitive advantage can be achieved by developing a more in-depth understanding of customer behaviour and (crucially) their motivations. This week...
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Top 10 insights and themes from the 2011 How-Do b2b Digital Marketing Forum
Ci Research was delighted to sponsor what proved to be an interesting, useful and enjoyable event at the Museum of Science and Industry. With speakers from Apple, Talk Talk Business, IAS b2b and...
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TOP 10 – Qualities required to be a good researcher
There is a researcher within all of us just waiting to be let loose… Being ‘good’ according to the Oxford English Dictionary can be aligned with a multitude of properties of which high quality,...
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TOP 10 – Useful links for researchers
The Top 10s are back for 2011. This week, a collection of useful links. A list of websites that, in our opinion, make the researcher’s life easier, more bearable and more fruitful: 10. INDUSTRY NEWS...
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Top 10 Tips… for using film in research
(In a previous life) Director Richard Walker was MD of a film business specialising in consumer insight-led productions, and he has developed these propositions further whilst at Ci Research to improve...
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